Krystal Opens First Travel Center Location

Krystal has opened its first travel center location at the EZ Travel Center in Tyler, Texas.

The 24/7 restaurant marks a milestone in the brand’s strategy to expand beyond traditional standalone stores into high-traffic, convenience-driven formats.

“We’re excited to continue expanding our reach, as well as the way we meet our guests,” says Josh Kern, CEO of SPB Hospitality, parent company of Krystal, in the release. He adds that the brand will continue to grow with traditional freestanding restaurants too.

The Tyler location features Krystal’s full menu of fan favorites, including sliders, chili cheese pups, fries, shakes and more menu items. Franchisee Highway 31 Foodservice says additional locations are already in sight.

“We see enormous potential in bringing Krystal to formats like this travel center,” says Jagtar “Jag” Thethy, who leads Highway 31 Foodservice.

Atlanta-based Krystal operates in 11 states with nearly 300 restaurants.

In 2024, the brand announced it was working on revealing a compact convenience store design, connected to a Circle K in Wilson, N.C.