PRIDE Create Sonoma Relief Fund

The PRIDE Centric Resources Executive Team has put out the word to its members and to the industry as a whole about its newly established GoFundMe page aimed at supporting the Sonoma Relief Fund.

David Castino, PRIDE Board Vice Chairman, Founding Member, and volunteer firefighter, experienced first-hand the direct challenges impacting his employees at Castino Restaurant Equipment & Supply, its customers, and the first responders who placed their community first during the crisis.

The buying group says, “There is an immediate need to assist all who have lost so much in this tragedy, and with hearts rooted in the spirit of hospitality, we want to help. As a family of foodservice E&S dealers, suppliers, and customers located throughout the United States, Canada, and the Cayman Islands, we are devastated by the unprecedented impact the wildfires in Sonoma and Napa present to this strong community.

“As members of this extended family, we ask you to consider the urgent need of daily essentials for many who have lost their homes and more as a result of these tragic events. All donations will be distributed directly to families with an immediate need of support in rebuilding their lives after the fire.”

The fundraiser may be accessed and shared at the PRIDE Cares Sonoma Relief Fund page.