FHC China To Open A Day Early

With new halls opening at the Shanghai New International Expo Centre this fall, China’s biggest foodservice show is opening a day early. FHC China 2010, the 14th annual international exhibition for food, drink, hospitality foodservice, bakery and retail industries, will now run Wednesday-Friday, Nov. 10-12. The previously announced Nov. 11-13 show dates, running over a Thursday-Saturday span, were not considered ideal for trade visitors.

National and regional pavilions are in the works from 24 trade groups; large contingents are expected from France, Italy, Japan, South Korea, Taiwan, and the United States. Bookings for FHC China 2010 are already exceeding 2009 levels by nearly 20%. Attendance is getting a boost from the Shanghai World Expo 2010; more than 70 million visitors are anticipated to visit the six-month expo. Further information on FHC China 2010 is at www.allworldexhibitions.com/food “””