The firm will represent Thermo-Kool in Iowa, Southern Illinois, Kansas, Missouri and Nebraska.
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The move will allow the manufacturer to enhance its market reach and customer support in the territory.
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The brand points to the “snackification” of the American diet as one reason for its growth.
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Part of Big Flavor Brands, the concept announced its first eight franchise developments.
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In her new role, Stephanie Sentell will oversee all company-operated domestic units and some 12,000 team members.
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MPS will serve as the master parts distributor and service partner for the maker in the Northeast region.
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The North American parts distributor has opened a 48,000-square-foot distribution center in Calgary.
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The new hire will help accelerate the next phase of growth for the 450-plus unit chain.
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The new hire will look to evolve tech supporting guests and restaurant operations alike.
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Just over a week after announcing plans to grow its portfolio in Florida, Jack in the Box is sharing additional plans for the Southeast.
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Nothing Bundt Cakes franchisees John and Sue Gilbert are adding to their mix, with plans to bring Sweet Paris Creperie & Cafe to Arizona this year.
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Plus, Brian Kadel and Robert Watson make moves within the company.
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